Universal wishlist
One list of things you want from any store — Amazon, Etsy, Target, that shop on Instagram — with prices and links friends can reserve.
- Free
- Right in your browser
- Sign in with Google or Apple
In short. Click “Create your wishlist here” and sign in with Google or Apple, or install GIFTbase on iPhone or Android. Open your main wishlist and add wishes by pasting product links from any store, or by describing something in words. Tap Share and send the link. Friends open the list in a browser without an account and reserve a gift, and everyone else sees it's taken. The list lives all year: add things whenever you spot them.
No app needed
Your wishlist, right here in your browser
Make your list on this website: sign in with Google or Apple and start adding wishes. It's the same account as the GIFTbase app, so you can pick up on your phone anytime.
- Paste a link from Amazon, Target or any store, and the photo and price fill in on their own
- Send friends one link, and the list opens without signing up
- Friends reserve gifts, and you won't know who picked what
What a universal wishlist does
Wishes by link
Paste a product link and the card pulls in the title, photo and price. No link? Describe it in words.
Every store on one page
Amazon, Target, Etsy, IKEA, Nike and the small shop you follow, side by side.
Reservations for friends
A friend reserves a gift right on the page, and everyone else sees it's taken. You don't, by default.
One list for the whole year
A standing “what to get me” list you can share at any moment.
Which stores work
Any store with a product link. With popular stores the card fills itself in; for the rest, add the title and price by hand in a few seconds.
Amazon
Etsy
Target
Walmart
IKEA
Apple
Nike
LEGO
Uniqlo
Steam
Temu
AliExpress
You can add things that aren't in any store too: “a massage gift card”, “help with the move”, “concert tickets in March”.
How to make a universal wishlist
Five minutes, and you have a link you can send to anyone.
Open GIFTbase
Right here in your browser: click “Create your wishlist here” and sign in with Google or Apple. Or get the free app on the App Store or Google Play.
Open your main list
Every account starts with a main wishlist. Add extra lists for specific occasions when you need them.
Add wishes
Copy a product link in any store's app or site and paste it into GIFTbase: title, photo and price come in on their own. Use the note for size, color or model.
Share the link
Tap Share and send the link in a message or put it in your bio. Friends open the list in a browser.
How to add items from any store
A store's own wish list works fine while everything you want lives in that store. Once your wishes are spread across several shops, one universal list is easier:
- Open the product in the store's app or site, tap Share and copy the link.
- Paste the link into GIFTbase. The title, photo and price fill in on the wish card.
- Repeat for Target, Etsy, IKEA, Nike or any other store.
Friends then see wishes from every store on one page and reserve a gift without switching between apps.
How to make a wishlist people can actually shop from
Five rules that keep a list easy to use.
Mix budgets
From $10 to one big dream, so everyone finds their price.
Details in the note
Size, color, model, or “any of these three works”.
Keep it alive
Remove what you bought yourself and add new finds as they happen.
Experiences count
Classes, tickets, workshops and time together belong on the list too.
A clear name
“Anna's wishlist” or “Gift ideas for Anna”, so the link explains itself.
What to put on a wishlist: ideas by group
If your list is stuck, go through the groups and grab whatever clicks.
Things you use every day
Headphones, a backpack, an insulated tumbler, an umbrella, a wallet, a phone case, slippers, a good pillow.
Things you keep putting off
A hair dryer, an electric toothbrush, a desk chair, a new skillet, a watch repair, dry cleaning for your down coat.
Hobbies
Art supplies, strings, hiking gear, seeds and pots, yarn, a new board game.
Experiences
A concert, a play, a workshop, a spa day, indoor skydiving, a photography course.
Small joys
A candle, a book, chocolate, an illustrator's card, a houseplant, stickers.
One big dream
A robot vacuum, a bike, a trip, a camera: one big item friends can chip in on.
Universal wishlist example
- Noise-canceling headphones — $150–300
- E-reader — $140
- Insulated tumbler, 16 oz, leak-proof for a backpack — $30
- “Carcassonne” board game — $35
- Bookstore gift card — $25
- Pottery class — $60
- Merino wool throw — $90
- Alcohol markers, 48 colors — $45
- A month at the pool or climbing gym — $70
- Dream: a city bike — $600, a good group gift
This list runs from $25 to $600, mixes things and experiences, and each item has clear details. It works for any occasion, from a birthday to the holidays.
Gift finder
Your list is set. What about everyone else?
The GIFTbase finder suggests gifts for the people you love
For gifts for other people, the same app has a gift finder: describe the person, the occasion and the budget, and it suggests 10 ideas with prices and links to stores in their city.
Save the ideas you like to your “to give” list, or add them to that person's wishlist if they have one.
Wishlists for specific occasions
Universal wishlist questions
One wish list that works with any store: each wish is a link to a product page, with a photo and price. You share one link, and friends see everything on one page and reserve gifts.
Click “Create your wishlist here” and sign in with Google or Apple, or install GIFTbase on iPhone or Android. Open your main list, add wishes by link and tap Share. Nobody pays anything, you or your friends.
Yes. Copy the product link from Amazon and paste it into GIFTbase. Items from Target, Etsy, IKEA and other stores sit in the same list.
No. They open the list in any browser and reserve gifts right on the page. Only the list owner signs in, on the website or in the app, so the list is saved and synced.
Yes, send the link in any messenger or put it in your bio. Anyone with the link can open the list.
You can hide a list on the website or in the app. After that, the link stops working for other people.
Yes. Lists, reservations, collaborative wishlists and the friends' page are free in GIFTbase.
Updated October 10, 2026
Ideas for your list
Gifts for Book Lovers: 10 Ideas Readers Actually Keep (2026)
The best gift for a reader is rarely a book. Ten things that make reading better, from a…
Camping Gifts: 19 Ideas for People Who Would Rather Be Outside
Nineteen gifts for someone whose happy place has no Wi-Fi: gear for camping, hiking,…
Gifts for Fishermen: 14 Ideas, From a Line Cutter to a Fishing Kayak
Fourteen gifts for people who fish, sorted by budget: small tackle-box upgrades for $40…
Make your universal wishlist
Five minutes, free, with gift reservations. One link for every occasion.
