About GIFTbase: who we are and how we build our gift guides

GIFTbase is an app for Android and iPhone that picks gifts for one specific person. You describe the recipient: interests, character, what they already own, the occasion and the budget. The app comes up with ideas, checks that such products exist, finds them in stores in your country and explains why each idea fits this particular person. Next to it live wishlists with anonymous reservations, shared lists, a calendar of dates with reminders and giving scenarios, the first of which is the Apartment Detective gift hunt.

The full launch took place in 2026. The English and Russian versions serve different markets: the gift search looks in local and global stores for the recipient's country.

The guides on giftbase.app are put together by the GIFTbase editorial team by hand. Each guide answers one question, for example "gifts for book lovers", and the selection rules are the same for all of them:

• Real products only. Every item is in stock on the update date and the link leads to a product page in a real store.
• Price as of the update date. We show the price we saw when checking. Stores change prices, which is why every guide carries a date.
• No paid placements. Stores and brands cannot buy a spot in a guide. An item gets in only if we would give it ourselves.
• "Why it fits" matters more than the description. The product description is on the store page. We write who the item suits and who it does not.
• Seasonal updates. Guides are reviewed before Christmas, Valentine's Day and the big gifting dates: we remove what disappeared from sale and add new finds.

Found a mistake, a dead link or something missing from a guide? Write to us, the address is below.

The search runs in several steps. Under the hood it is a neural network. First it proposes ideas for the recipient's profile, the occasion, the gift type and the budget. Then the ideas are checked against reality and turned into search queries the app uses to find specific products in stores in the recipient's country and city. Prices and availability are verified, and then each idea gets an explanation of why it fits this person. The result is ten cards you can swipe through and save to a wishlist.

The first searches are free. The subscription adds monthly searches, an AI questionnaire about the recipient and giving scenarios. The calendar and wishlists are always free.